I’ve had several discussions with clients lately about logos. I am not a graphic artist by any stretch of the imagination and I don’t often create logos (I do have interns and subcontractors who can do that for me), but there are a few things I’ve picked up over the years about logos and what makes a good one. Logos are important for your brand.
I would appreciate any input in the comments from graphic designers who really know more about logos than I do. These are just some of the tips I give my clients. I would like to have more tips to give them as well.
- Will you ever want to put the logo on a shirt or bag? Stitching will be easier with a more simple logo. Don’t make logos too detailed or have too many colors. Also, the more simple the logo the easier it will be to reproduce in many other media.
- Get a color logo as well as a black and white. You will want to put color logos on your website, color brochures, etc. You will need black and white for copies, black and white newsprint, etc. Photocopied color logos don’t always look so well.
- Get a copy of your logo made with a transparent background so that you can put the logo on colored backgrounds.
- Consider different color variations. You will need one which works for light backgrounds and one which will work on dark variations.
- Get them in different formats. EPS is good for print but not for a website. You will need .jpg or .png for your website.
- Get several different logo sizes. You will need a big logo for banners or window decals, but a smaller logo for your business card and website.
- Get different logo variations in different sizes for avatars, profile pictures, etc. Your logo may need to be modified to work with your Facebook page for instance.
I’m sure you may have your own recommendations and suggestions for making a great logo. Please share with us in the comment section!